Mercado Livre | Liquida 3.3
3D and VFX campaign for Mercado Livre's 3.3, with Ana Castela and DENNIS, involving on-set support, 3D scanning, simulations, key visual and integration of digital elements into the film.
3D direction and production for a Mercado Livre campaign with Ana Castela and DENNIS, integrating set, VFX, simulations, 3D scanning and key visual creation.
Client: Mercado Livre
Agency: GUT São Paulo
Productra: Untitled
Post-production: Space Gorilla
Year: 2026
Service: 3D Direction, VFX, Simulation, 3D animation, Key Visual
In Mercado Livre's 3.3 campaign, I once again worked at the intersection of set, 3D and post-production. The film featured Ana Castela and DENNIS in a musical campaign created to translate Mercado Livre's ease of purchase and fast delivery in a light and direct way.
During production, I followed the set, performed 3D scans when necessary and supported VFX decisions for the later digital construction. In post, I developed 3D elements, animations, simulations and key visuals to integrate the digital effects into the film with visual consistency.
Credits
Client: Mercado Livre
Agency: GUT São Paulo
CCO and Partner: Bruno Brux
CCO: Tiago Abreu
ECDs: Sofia Calvit and Rainor Marinho
Creative Direction: Mellina Fontoura and Charles Faria
Art Direction: Gabriel Soeiro and Marcio Oliveira
Copywriting: Zeca Castilho and Caio Kochenborger
Production company: Untitled
Direction: Jabuka
1st Assistant Director: Eduardo de Moraes
2nd Assistant Director: Paula Balineiro
Executive Production: Karin Nantes
Production Direction: Tatiane Ueda
Director of Photography: Fernando Bertolluci
Digital Camera Direction: Gabi Mo
Art Direction: Gizele Muler
Costume Design: Guga Saraiva
Makeup: Carlos Carrasco
Choreography: Fernanda Fiuza and Nayane Magalhães
Post-production: Space Gorilla
Post Executive Production: Ana Ourique
Post Coordination: Junior Braz
Finishing: Rafael Bozzi
Editing: Renato Jabuka and Fabrício Koltermann
VFX Supervision: Marcell Hernandes
Compositing: Valdo Caetano and Alexandre Carvalho
3D: Daniel Linard
Motion: Pedro Gebara
Color Grading: Bleach, Serginho
Audio: Hefty
Music Production: Edu Luke, Cris Botarelli, Otávio Cavalheiro, Eduardo Rossi, Celso Moretti, Tuco Barini and Alan Lima
Deliverables
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3D direction for production
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On-set VFX support
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Escaneamento 3D
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Scene key visual
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Scene previsualization
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3D animation
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Digital simulations
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3D elements for compositing
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Integration of digital elements into the film
Services
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3D Direction
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VFX
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Set Supervision
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3D Scan
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Key Visual
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3D animation
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Simulation
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Virtual Production Support
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Compositing Support