// Character creation
Every character
starts without existing.
Here you see three paths to create yours: from the most agile directed AI option to premium 3D made frame by frame. Each one designed for a type of use, a type of brand, a type of budget.
// The standard
It's not expensive or cheap. It's about how much it needs to withstand.
A character for social media doesn't need the same level of construction as a character for TV, a facade, an event, a costume or a national campaign. Each level exists for a type of use. You start where it makes sense now and evolve if the project grows.
Three paths to create
Each one designed for a use, a deadline and a budget. SMART is the most agile, for those who need something good quickly. PRO is where most projects live, with real 3D from beginning to end. PREMIUM is the big piece, with no quality ceiling. You choose below, and if you're unsure between two, I help you with the quote.
// PLANO SMART
Smart
starting at R$ 4,000
~4 days
Character created entirely with directed AI, under my art direction.
> IA dirigida
> Art direction
> Uso digital
> Social media and presentations
> Fast delivery
// PLANO PRO
Pro
custom quote
starting at ~3 weeks
Modeling, lookdev, rig and 3D render, with solid quality for film, brand and campaign.
> Real 3D from scratch
> Lookdev and lighting
> Rig for animation
> Broad commercial license
> Technical delivery by use case
// PLANO Premium
Premium
custom quote
starting at ~6 weeks
Execution at the highest technical level, with premium detail for film, brand and close-up.
> Everything in PRO
> Maximum technical detail
> Grooming and refinement
> Extra variations and poses
> Acompanhamento direto
// What a character is for
Where it
trabalha works for you.
Done well, a character becomes an asset. A face your client recognizes anywhere the brand appears. Here are the most common uses.
Brand mascot
The face your company uses for years. It appears in the logo, on the website, on packaging, in customer service. The client recognizes it before reading the name.
Campaign
The central character of an activation, strong enough to carry a film, an ad piece and out-of-home. It leaves after the campaign, but it can come back.
Product
From the shelf to the app, a character that sells along with what you sell. It works on packaging, labels, manuals and point of sale.
Content and social
The protagonist of your recurring content. It posts, teaches, jokes, answers questions. It replaces stock imagery and gives personality to the brand.
Comunicação interna
The character that explains process, policy and procedure without the dry tone of a manual. Employees understand faster and forget less.
Live action and CGI
3D character inserted into real footage, acting alongside people. For commercials, corporate series and high-production brand videos.
Event and costume
It leaves the screen and enters the real world. Convention, fair, activation. The client takes a photo with it and the brand travels for free.
App and game
A character that lives inside the digital product. Onboarding, gamification, promotional game. A brand you use, not just watch.
// How it works
From briefing to finished character, in four steps.
You tell me
01
Send the briefing through the form with what you already know. It doesn't need to be solved, it just needs to start.
We align
02
Within 24 hours, I'll reply with the path, deadline and cost. Then you decide if it makes sense to continue.
I build
03
I work in stages, show you each one and adjust before moving on. You follow closely, without having to manage.
You receive
04
Delivery in the format your project requires, with the right files for each future use.