Mercado Livre | Liquida 2.2
3D and VFX campaign for Mercado Livre's Liquida 2.2, with digital scene creation, coupon simulation, on-set support and integration of 3D elements into the final film.
3D direction and production for a Mercado Livre campaign with Marcos Mion, integrating virtual production, simulations, VFX and key visual creation.
Client: Mercado Livre
Agency: GUT São Paulo
Productra: Untitled
Post-production: Space Gorilla
Year: 2026
Service: 3D Direction, VFX, Virtual Production, Simulation, 3D animation, Key Visual
In Mercado Livre's Liquida 2.2 campaign, I worked at the intersection of set, 3D and post-production. The film combined choreography, performance, virtual production and digital elements to communicate the agility of Mercado Livre's operation during the promotional period. My work began before and during filming, with the creation of visual references, key visual and technical support so the scenes could be planned already considering VFX integration.
On set, I followed the shoot, performed 3D scans when needed and helped with decisions that would impact the later digital construction. In post, I developed the 3D elements and animations needed for the film, including the simulation of falling coupons and the integration of Marcos Mion into a 3D environment. The goal was to make the digital elements work with the campaign's energy, without feeling separate from the filmed action.
Credits
Client: Mercado Livre
Agency: GUT São Paulo
CCO and Partner: Bruno Brux
CCO: Tiago Abreu
ECDs: Sofia Calvit and Rainor Marinho
Creative Direction: Eduardo Nosé and Mauricio Dias
Art Direction: Michel Neuhauss and Mariana Piano
Copywriting: Juliana Uchôa and James Döring
Production company: Untitled
Direction: Jabuka
1st Assistant Director: Eduardo de Moraes
2nd Assistant Director: Ana Bianco
Executive Production: Karin Nantes
Production Direction: Fabio Monteiro
Director of Photography: Fernando Bertoluci
Art Direction: Karla Salvoni
Costume Design: Guga Saraiva
Makeup: Fabiana Mizukami
Post-production: Space Gorilla
Post Executive Production: Ana Ourique
Editing: Rodrigo Sobreiro
VFX Supervision: Marcell Hernandes
3D: Daniel Linard
Motion: Pedro Gebara
Color Grading: Bleach, Serginho
Audio: Cabaret
Music Production: Bruno Guanabara
Audio Executive Production: Guile Oliveira
Voiceover: Marcos Mion
Music Licensing: Platinum Brasil
Photos:
Photography: Pedro Dimitrow
Still photography: Pedro Dimitrow, Gustavo Bernuci and Fabio Xavier
Styling: H. Filippo
Beauty: Lavoisier
Retouching: RG Imagem
Deliverables
- 3D direction for production
- On-set VFX support
- Escaneamento 3D
- Scene key visual
- Scene previsualization
- 3D animation
- Coupon simulation
- 3D elements for compositing
- Integration of a real person into a 3D environment
Services
3D Direction
Virtual Production
VFX
Simulation
3D animation
Key Visual
Set Supervision
3D Scan
Compositing Support