Banco do Brasil | Amigos Imaginários

Visual creation and 3D finishing for Banco do Brasil's Imaginary Friends characters, with lookdev, UV, shaders, grooming, lighting, render and post-production.

Direção visual e lookdev para personagens 3D do Banco do Brasil, criados para representar atletas e gamers do Squad BB em uma linguagem jovem, lúdica e colecionável.

Cliente final: Banco do Brasil
Agência: WMcCann
Produção: Cava Art
Ano: 2022
Serviço: Direção, Lookdev, UV, Shader, Grooming, Iluminação, Render e Pós-produção

For Banco do Brasil's Imaginary Friends project, I worked on the direction and visual creation of 3D characters inspired by athletes and gamers from the BB Squad. The work involved turning each personality into its own character, with toy-art finishing, visual presence and consistency within the campaign.

I was responsible for the characters' lookdev, UV, shaders, grooming, lighting, render and post-production. The challenge was to maintain visual unity across all of them, respecting their differences in shape, material, hair, skin, clothing and personality, without losing the campaign's young and fun language.

Credits

Final client: Banco do Brasil
Agency: WMcCann
Production: Cava Art

Direction: Daniel Linard
Animation Direction: Pedro Magalhães and Daniel Linard
Animation: Pedro Magalhães and Flávio Novi
Rigging: Matheus Maciel
Modeling: Fredy Martins
Lookdev: Daniel Linard
Concept Art: Danilo Martins
Account Service: Gabriela Terra and Marcelo Santana

Deliverables

3D characters
Character lookdev
UV
Shaders
Grooming
Lighting
Final render
Post-production
Visual direction
Character finishing

Services

Direction
Character Lookdev
UV
Shader
Grooming
Lighting
Render
Post-production
Character Production