Banco do Brasil | A gente se importa - Alok

3D creation, motion and compositing for Banco do Brasil's “A gente se importa” campaign with Alok, including artist scanning, environment scanning, creation of the Great BB Tree and full integration of digital elements into the film.

Banco do Brasil campaign with Alok for the second phase of the “A gente se importa” movement, bringing together the real world, artificial intelligence and futuristic design through the creation of the Great BB Tree.

Final client: Banco do Brasil
Agency: WMcCann
Artist: Alok
Year: 2024
Service: 3D Direction, Escaneamento 3D, Motion, Animation, Compositing, VFX and Finishing

For this Banco do Brasil project with Alok, I was responsible for all the direction and creation of the campaign's digital side. I followed the shoot, scanned Alok and the environment, and led the construction of the Great BB Tree, the central element of the film's visual narrative.

In addition to the 3D creation of the tree, I also developed motion, animation, compositing and integration of all digital elements into the filmed material. The goal was to build a technological, immersive and futuristic image capable of visually translating the environmental, social and governance pillars presented by the campaign.

Credits

Final client: Banco do Brasil
Agency: WMcCann
Campaign: A gente se importa
Artist: Alok

3D Direction: Daniel Linard
3D Creation: Daniel Linard
3D Scanning: Daniel Linard
Motion: Daniel Linard
Animation: Daniel Linard
Compositing: Daniel Linard
VFX: Daniel Linard
Finishing: Daniel Linard

Deliverables

3D Direction
Alok scan
Environment scan
Great BB Tree in 3D
Motion graphics
Animation
Compositing
VFX
Integration with filmed material
Finishing

Services

3D Direction
3D Scan
Environment Scan
Motion
Animation
Compositing
VFX
Finishing
Visual Effects Integration